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The Startup Secret Sauce

1. Gather all the problems to solve

Go broad and find all the problems your customer segment faces, through qualitative interviews and research.

2. Stack rank problems

Measure what matters most by running quantitative analysis via expertly designed stack stacking surveys.

3. Focus on top 1-3 problems

Go deep and learn precisely how the top problems-to-solve affect your customer segment.

4. Craft value proposition

Craft your value proposition on a one page website, using the problem hierarchy from previous research.

5. Test, iterate, test...

Test your message across various channels where your customer segment hangs out. Gather feedback as you go. Iterate, test again...


15+ years experience building and launching startups


Robbie Maltby
Founder & Full Stack Marketer


Leads Generated


Funds Raised


Startups Launched

"Robbie is rare because he’s both an ideas guy and exceptional executor, so can take a project right from the beginning to completion."

Laura Douglas
CEO at myLevels

A Strategic Partner

Strategies and tactics continuously honed from 15+ years experience working with bootstrapped startups to $billion NASDAQ listed companies.

Market Research

Broad and narrow discovery techniques leveraging industry-leading qualitative and qualitative methods.


Growth Marketing

Deep expertise finding and acting on opportunity signals across ads, web, email, and social.


Product Marketing

Delivering hyper-personalised messages for each use case across all channels.


Brand Marketing

Ensuring coherent and consistent brand governance, identity, and distribution.



The packages below can be customised after an initial consultation.


£10,000 (Fixed Cost)*

  • Qualitative Research (Internal & External)

  • Quantitative Customer Problem Prioritisation

  • Value Proposition Design & Product Positioning

  • Customer Segmentation & Messaging Hierarchy

  • 4-6 Week Turnaround

  • Ideal for startups at ideation or validation stage


£15,000 (Fixed Cost)*

  • Name and Logo Design

  • Landing Page Design, Build and Hosting

  • CRM & Lead Capture

  • Email Journeys: Relationship Building Series, Story-Powered Promo, Abandoned Cart.

  • 1 x Ad/Social Channel, 3 x Campaigns, 12 x Creative Assets

  • 6-8 Week Turnaround

  • Ideal for startups with a validated product idea and messaging


£25,000* Fixed + 7% c/fund fee

  • Pitch Deck & Business Financials

  • Product Video (1-2 mins)

  • Crowdfunding Campaign Management e.g. Seedrs, Crowdcube

  • Product Launch Email Series

  • 1 x Ad/Social Channel, 3 x Campaigns, 12 x Creative Assets

  • 2 x Press Releases

  • 8-12 Week Turnaround

  • Ideal for startups with an existing subscriber list/waitlist, or existing customers

*does not include research participant recruitment/incentive costs, or ad spend

Frequently Asked Questions

Alright, but what exactly do you do?

As a start-up growth agency we help you discover then test your message with different customer segments, acquire those customers, then scale up. We provide all the tools and resources necessary so you can focus on what you do best.

I don't need help discovering/testing messages or scaling. I just need someone to deliver work? Can we still work together?

We hope so! If you've got all your ducks in a row already, and just need a team to execute a plan, we will happily comply.

Are your rates competitive?

Our rates are fair. Good work comes at a price and while we're not going to gouge you for profit, we do believe in fairly compensating all our stakeholders. We price our projects accordingly - see the example packages above.

Do the packages lead from one to the next?

Yes, depending on what stage you're at, we would deliver all packages in sequence: Discover > Launch > Fund. In this case, we may be able to provide a discount. Schedule a consultation for more info.


© 2024 Northbound Digital LTD. We use Fathom: cookie-free and GDPR compliant website analytics. Read Privacy Policy.

Privacy Policy for Northbound Digital LtdWe are committed to minimising the personal information processed when you use our website. For this reason, we've implemented Fathom Analytics, a privacy-centric web analytics service that does not utilise cookies and adheres to GDPR, ePrivacy (including PECR), COPPA, and CCPA regulations.Fathom Analytics ensures that your IP address is only processed momentarily, making it impossible for us, the operators of this site, to identify you. In line with the CCPA, we de-identify your personal information. Further details are available on Fathom Analytics' website.IntroductionThis privacy policy is applicable to Northbound Digital LTD's website and outlines our practices concerning the collection, use, and protection of your personal information.Personal Information CollectedWe collect names and email addresses from users through website sign-ups.Use of DataThe collected data is used for communication purposes, enabling us to provide users with information about the services offered by Northbound Digital Ltd.Third-Party Data ProcessingWe do not share data with HubSpot for users just browsing the website. However, we share data with HubSpot when users send us an email or book a meeting, to improve communication and service efficiency.We share email data with Google to facilitate our email communications and to enhance our service offerings. This sharing does not include analytics data.Data Storage and SecurityYour data is securely stored and managed by our third-party partners, including HubSpot and Google, in line with their strict security measures.User RightsIn compliance with GDPR, you have the right to request access to, correction of, or deletion of your personal data. You may also withdraw your consent at any time. To exercise these rights, please contact us at Consent for Data SubmissionUpon submitting your personal information via a form on our website, you will be asked to provide explicit consent in line with the General Data Protection Regulation (GDPR). This consent is necessary for processing your data in accordance with this privacy policy.CookiesOur website employs Fathom Analytics, which complies with GDPR and does not use cookies or engage in user tracking.'Do Not Track' SignalsWe do not monitor our users across third-party websites over time and thus do not respond to Do Not Track (DNT) signals.Changes to the Privacy PolicyWe will inform users of any changes to our privacy policy via email.Contact UsFor any privacy-related inquiries, please contact us at and Legal ComplianceThis privacy policy is governed by UK laws and adheres to the General Data Protection Regulation (GDPR).Age RestrictionsOur services are not specifically targeted at children under any particular age.Cross-Border Data TransfersThe data we collect may be transferred to and processed in countries where our third-party partners, HubSpot and Google, operate.Data RetentionYour data is retained for as long as necessary to fulfil the purposes outlined in this policy, in line with our third-party partners' data retention policies.

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© 2024 Northbound Digital LTD. We use Fathom: cookie-free and GDPR compliant website analytics. Read Privacy Policy.

© 2024 Northbound Digital LTD. We use Fathom: cookie-free and GDPR compliant website analytics. Read Privacy Policy.