Attract your best customers
The dream
Lot's of happy customers who would be extremely disappointed if you were not around
The reality
The world of marketing has gone a little bit crazy.
People are opting in for products they don’t really want, and will often never pay for.
Customers are becoming less and less loyal because frankly, they feel pretty undervalued.
Hacks and conversion techniques are now so widely used they are hurting everyone.
A better way to do marketing
4 steps to creating happy customers
1
Go slow to go fast
Take time to interview your existing customers. Ask them what jobs you do for them to learn why they ‘actually’ buy from you. Take your time with this and the rest will go a lot smoother (and faster).
2
Context is everything
Frame your offer in a way that captures the attention of your best customers. Make it narrow enough to filter out who you don’t want. More clicks don’t translate into more revenue.
3
Educate first
People hate email bribes and content walls. Remove the friction and provide them value from their first interaction. Show them you are worthy of their trust and they will become your true fans before they become customers.
4
Segment 'before' selling
Be respectful and only send your customers offers and promotions they have raised their hands for. Specificity and two-way engagement lay the groundwork. The selling then becomes superfluous.
