10X your odds of a successful product launch.
Join the top 1% of digital tech startups who got problem, audience and message right from the start.
The Startup Secret Sauce
1. Gather all the problems to solve
Go broad and find all the problems your customer segment faces, through qualitative interviews and research.
2. Stack rank problems
Measure what matters most by running quantitative analysis via expertly designed stack stacking surveys.
3. Focus on top 1-3 problems
Go deep and learn precisely how the top problems-to-solve affect your customer segment.
4. Craft value proposition
Craft your value proposition, messaging and positioning, using the problem hierarchy from previous research.
5. Test, iterate, test...
Test your message across various channels. Gather live feedback as you go. Iterate, test, iterate, test…
About
100K
Leads Generated
£2.5M
Funds Raised
10+
Startups Launched
"Robbie is rare because he’s both an ideas guy and exceptional executor, so can take a project right from the beginning to completion."
Laura Douglas
CEO at myLevels
A Strategic Partner
Strategies and tactics continuously honed from 15+ years experience working with bootstrapped startups to $billion NASDAQ listed companies.
Market Research
Broad and narrow discovery techniques leveraging industry-leading qualitative and qualitative methods.
Growth Marketing
Deep expertise finding and acting on opportunity signals across ads, web, email, and social.
Product Marketing
Delivering hyper-personalised messages for each use case across all channels.
Brand Marketing
Ensuring coherent and consistent brand governance, identity, and distribution.
Testimonials
Discover
£10,000* Fixed
-15% when paid in BTC (₿)
Qualitative Research (Internal & External)
Quantitative Customer Problem Prioritisation
Value Proposition Design & Product Positioning
Customer Segmentation & Messaging Hierarchy
4-6 Week Turnaround
Ideal for startups at ideation or validation stage
Launch
£15,000* Fixed
-15% when paid in BTC (₿)
Name and Logo Design
Landing Page Design, Build and Hosting
CRM & Lead Capture
Email Journeys: Relationship Building Series, Story-Powered Promo, Abandoned Cart.
1 x Ad/Social Channel, 3 x Campaigns, 12 x Creative Assets
6-8 Week Turnaround
Ideal for startups with a validated product idea and messaging
Fund
£25,000* Fixed + 7% c/fund fee
-15% when paid in BTC (₿)
Pitch Deck & Business Financials
Product Video (1-2 mins)
Crowdfunding Campaign Management e.g. Seedrs, Crowdcube
Product Launch Email Series
1 x Ad/Social Channel, 3 x Campaigns, 12 x Creative Assets
2 x Press Releases
8-12 Week Turnaround
Ideal for startups with an existing subscriber list/waitlist, or existing customers
*does not include research participant recruitment/incentive costs, or ad spend
Frequently Asked Questions
Alright, but what exactly do you do?
As a start-up growth agency we help you discover then test your message with different customer segments, acquire those customers, then scale up. We provide all the tools and resources necessary so you can focus on what you do best.
I don't need help discovering/testing messages or scaling. I just need someone to deliver work? Can we still work together?
We hope so! If you've got all your ducks in a row already, and just need a team to execute a plan, we will happily comply.
Are your rates competitive?
Our rates are fair. Good work comes at a price and while we're not going to gouge you for profit, we do believe in fairly compensating all our stakeholders. We price our projects accordingly - see the example packages above.
Do the packages lead from one to the next?
Yes, depending on what stage you're at, we would deliver all packages in sequence: Discover > Launch > Fund. In this case, we may be able to provide a discount. Schedule a consultation for more info.
Get in touch
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© 2024 Northbound Digital LTD. We use Fathom: cookie-free and GDPR compliant website analytics. Read Privacy Policy.