SEO Content Audit

You’ve landed on this page because you want to extract maximum value from your website.

You’re fed up of ad-hoc projects and need a plan for consistent and measurable growth.

Why an SEO Content Audit?

OK, so you’re getting a few leads each week from your website. You expect this. Afterall, it took years to get to where you are.

But now you’re seeing more competition and your rankings aren’t improving. You need a plan for growth.

So you decide to use a free seo checker or sign up for a trial of the latest seo audit tool.

You get a ton of suggestions, backed by amazing data in pretty charts. But like most companies after a few weeks you hit analysis paralysis.

You just don’t know what activities you should be focussing on.

You may have a team working on changes, but are they focussing on the highest value activities with the lowest hanging fruit?

If you don’t know the answer, chances are you need an agile plan built around a strategic and actionable SEO Content audit.

OK, so you’re getting a few leads each week from your website. You expect this. Afterall, it took years to get to where you are.

But now you’re seeing more competition and your rankings aren’t improving. You need a plan for growth.

So you decide to use a free seo checker or sign up for a trial of the latest seo audit tool.

You get a ton of suggestions, backed by amazing data in pretty charts. But like most companies after a few weeks you hit analysis paralysis.

You just don’t know what activities you should be focussing on.

You may have a team working on changes, but are they focussing on the highest value activities with the lowest hanging fruit?

If you don’t know the answer, chances are you need an agile plan built around a strategic and actionable SEO Content Audit.

SEO Content Audit Process

STEP 1: GOALS

Using Revenue or Conversion Rate metrics are far too broad and can be difficult to correlate with sales and marketing activity.

Take the time to set specific targets at each stage of your funnel. Make sure they’re achievable and tie back to your organisational goals as a whole.

STEP 1: GOALS

Using Revenue or Conversion Rate metrics are far too broad and can be difficult to correlate with sales and marketing activity.

Take the time to set specific targets at each stage of your funnel. Make sure they’re achievable and tie back to your organisational goals as a whole.

STEP 2: TAKE AN INVENTORY

Crawl all internal and external sources for URLs which may be indexed by Google, then combine them into one master list.

When you’re happy you’ve found them all, append them with the relevant performance metrics to focus on.

STEP 2: TAKE AN INVENTORY

Crawl all internal and external sources for URLs which may be indexed by Google, then combine them into one master list.

When you’re happy you’ve found them all, append them with the relevant performance metrics to focus on.

STEP 3: FIND QUICK WIN KEYWORDS

The positive effects of an SEO Content Audit can take a while to filter through so to build momentum, find some quick wins to go after and build an automation around.

We categorise “quick win keywords” as those which can drive a significant increase in traffic within the next 60-90 days.

STEP 3: FIND QUICK WIN KEYWORDS

The positive effects of an SEO Audit can take a while to filter through so to build momentum, find some quick wins to go after and build an automation around.

We categorise “quick win keywords” as those which can drive a significant increase in traffic within the next 60-90 days.

STEP 4: ASSIGN PAGE LEVEL STRATEGIES

Review each target URL against its performance metrics and against your competitors in the search engines.

Decide which pages to keep, improve, merge or remove then assign a detailed content and conversion strategy to each. 

STEP 4: ASSIGN PAGE LEVEL STRATEGIES

Review each target URL against its performance metrics and against your competitors in the search engines.

Decide which pages to keep, remove, improve, merge and remove then assign a detailed content and conversion strategy to each.

STEP 5: SUMMARISE AND PRIORITISE

Summarise your findings related to your chosen goals, then define a prioritised project plan to achieve them.

Set up live reporting and snapshot delivery to monitor progress, making sure your goals and progress towards them can be understood at a glance.

STEP 5: SUMMARISE AND PRIORITISE

Summarise your findings related to your chosen goals, then define a prioritised project plan to achieve them.

Set up live reporting and snapshot delivery to monitor progress, making sure your goals and progress towards them can be understood at a glance.

Clients we work with