Marketing Automation

You know email blasts and cold calling no longer work.

You’re fed up of seeing 1.5% click-through rates on your newsletters.

Why Marketing Automation?

Your contacts don’t want to hear from you unless you have good reason.

“Following Up” emails and phone calls are now mostly a waste of time.

Deep down you’re not surprised because you feel the same way. Afterall, you’re a customer too.

Enter, Marketing Automation!

Firstly, let’s dispel a myth. Marketing Automation doesn’t have a magic ON switch.

Yes, marketing automation software is getting smarter but it will not design, deliver and optimise a strategy for you.

It will not make you succeed on it’s own.

Used correctly however, and thanks to AI, companies can adapt and train their marketing automation platform to be smarter.

Each email open, each click, page view and action builds a picture of your customer.

And with that data you can engage the right people at the right time, with the right content.

It will take some time and extra effort but when you succeed, you’ll wonder how you ever survived without it.

Here’s what we recommend…

Your contacts¬†don’t want to hear from you unless you have good reason.

“Following Up” emails and phone calls are now mostly a waste of time.

Deep down you’re not surprised because you feel the same way. Afterall, you’re a customer too.

Enter, Marketing Automation!

Firstly, let’s dispel a myth. Marketing Automation doesn’t have a magic ON switch.

Yes, marketing automation software is getting smarter but it will not design, deliver and optimise a strategy for you.

It will not make you succeed on it’s own.

Used correctly however, and thanks to AI, companies can adapt and train their marketing automation platform to be smarter.

Each email open, each click, page view and action builds a picture of your customer.

And with that data you can engage the right people at the right time, with the right content.

It will take some time and extra effort but when you succeed, you’ll wonder how you ever survived without it.

Here’s what we recommend…

Marketing Automation Process

STEP 1: DOCUMENT EVERYTHING

Document all your sales and marketing processes, no matter how small or seemingly insignificant. 

If you want to fully automate you’ll need a full picture.

STEP 1: DOCUMENT IT

Document all your sales and marketing processes, no matter how small or seemingly insignificant. 

If you want to fully automate you’ll need a full picture.

STEP 2: CREATE A MAP

Map out each of your customer journeys adding each task and action alongside them.

Make sure you add all sales, marketing and administrative processes in here too. Leave no stone unturned.

STEP 2: CREATE A MAP

Map out each of your customer journeys adding each task and action necessary to complete.

Make sure you add all sales, marketing and administrative processes in here too. Leave no stone unturned.

STEP 3: BUILD IT

Create your automation starting with the point your contact enters the sequence, to when it hits sales and closes or renters the funnel.

Make sure the platform you are using allows you to integrate across your whole tech stack incl. Email, CRM, Shopping Cart, Live Chat, Accounts and anything else.

STEP 3: BUILD IT

Create your automation starting with the point your contact enters the sequence, to when it hits sales and closes or renters the funnel.

Make sure the platform you are using allows you to integrate across your whole tech stack incl. Email, CRM, Shopping Cart, Live Chat, Accounts and anything else.

STEP 4: SPLIT TEST

Create variations of your automations to A/B test against different customer segments.

Start with high variant tests to establish a focus, then refine and optimise.

STEP 4: SPLIT TEST

Create variations of your automations to A/B test against different customer segments.

Start with high variant tests to narrow the focus, then refine and optimise.

STEP 5: RINSE AND REPEAT

Analyse your automations against funnels, talk to your sales reps, your marketing team, and your customers.

No matter how perfectly you think you’ve built them, there’s almost always room for improvement.

STEP 5: RINSE AND REPEAT

Analyse your automations against funnels, talk to your sales reps, your marketing team, and your customers.

No matter how perfectly you think you’ve built them, there’s almost always room for improvement.

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